Sponsorship
On Friday 2 June, Royal Holloway Students’ Union will host our biggest commercial event of the year, the Summer Ball. Set in stunning grounds within the historical Founder’s Building quads, this established annual event sees 3000 students celebrate their end of year in style. With seven music arenas, DJs, bars and plenty of alternative entertainment, this is truly an event not to be missed. You can see the scale of the event for yourself by watching last year’s highlights video.
Last year our award winning marketing campaign reached over 100,000 people on our initial Thunderclap campaign as well as reaching over 100,000 through the Ball’s Facebook event and generating over 1m impressions across all social media platforms combined. This year we’re looking to do it again but bigger and better and want you to come on board with this unique opportunity to break into the student market.
Students are constantly deciding which brands to buy, use and trust for the first time, so attracting them to your product or service has a huge potential for generating long-term brand loyalty. There are 2.2 million students in the UK, each spending on average around £10,000 per year and they make up the most profitable group in the 18-24 age bracket.
Students in the UK
Average annual spend
Royal Holloway has an extremely diverse student body. With highly affluent and internationalised students studying subjects ranging from Astrophysics to Classical Studies we are number nine the UK for international outlook. A pioneering college for women, Royal Holloway’s population of over 9000 students is roughly split as 42% male and 58% female.
As a sponsor of the Royal Holloway Summer Ball, you receive benefits that will help you achieve your marketing goals by targeting all 3000 attendees. We have three main sponsorship packages detailed below, as well as a variety of others. Want to find out more about these opportunities? Get in touch.
The only ‘in association with’ sponsor. Your company recognised as a partner in the delivery of the event and given the official ‘in association with’ line on all print and digital media.
The only sponsor of the second largest stage, the Big Top.
The only sponsor of the Summer Ball’s acoustic stage.
Lanyard Sponsorship £300 + VAT
Your company advert on an A7 lanyard card, given to all 3000 attendees.
Get your brand involved. Get in touch.
t. 01784 276700 e. marketing@su.rhul.ac.uk
See you in the quads
This is a fundraising event for Royal Holloway Students' Union.