Putting on an event the size of Summer Ball and delivering the high-quality experience expected of such a prestigious event doesn't come cheap. As a registered charity, we must ensure that our costs are covered and each year it is becoming more challenging to deliver the same experience for the same price. That's why this year we have had to increase the ticket price for the first time since 2012 (if we had followed inflation since then, the event would now cost in excess of £100!) The ticket price reflects various costs including the acts performing, the infrastructure, and the staff working the event.
So what does your £80 go towards? Check out the full breakdown below:
Entertainment
£23.50 (29.37%)
Performing artists, fairground rides, breakfast, décor + more to be announced.
Infrastructure
£22.95 (28.69%)
Fencing, toilets, tents, staging, sound & lighting, equipment, bar structures, fire safety equipment.
Staff
£21.60 (27%)
Security, medics, bar, cloakroom, catering, tech, site crew, artist liaisons, management, ticket exchange, noise mitigation team.
Customer Service
£4.86 (6.08%)
Till & card machine hire, fridges & chiller unit hire, drink consumables.
Marketing
£2.19 (2.74%)
Signage, wristbands, lanyards, event branding.
Other fees
£4.90 (6.12%)
Event cancellation & hired in plant insurance, music licensing, bank charges, merchant fees, contingency.